{"filing":{"accession_number":"0001818383-26-000231","cik":"0001818383","ticker":"MAX","company_name":"MediaAlpha, Inc.","form":"8-K","filing_date":"2026-09-09","report_date":"2026-09-09","primary_document":"max-20260909.htm","primary_document_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000231/max-20260909.htm"},"events":[{"id":32259,"run_id":29638,"accession_number":"0001818383-26-000231","anchor_item_number":"1.01","event_type":"financial_other","event_domain":"financial","is_material":true,"confidence":0.75,"summary":"MediaAlpha entered into an Assignment, Assumption and Termination Agreement on September 9, 2026, to purchase Parallaxes Mars entities' interest in a Tax Receivables Agreement for $12.0 million, reducing the Company's estimated total TRA liability from $54.7 million to approximately $32 million. While this is a material definitive agreement involving a significant financial transaction ($12.0 million cash outlay and $10.7 million discount), it is fundamentally a debt/liability reduction and refinancing arrangement rather than a traditional M\u0026A activity, debt issuance, or other specifically-named event type. The transaction is material to investors as it materially reduces a significant contingent liability.","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-09-09","form":"8-K","submitted_at":null,"items":[{"id":35390,"accession_number":"0001818383-26-000231","item_number":"1.01","item_title":"Entry into a Material Definitive Agreement.","event_type":"financial_other","event_domain":"financial","is_material":true,"confidence":0.75,"reasoning":"MediaAlpha entered into an Assignment, Assumption and Termination Agreement on September 9, 2026, to purchase Parallaxes Mars entities' interest in a Tax Receivables Agreement for $12.0 million, reducing the Company's estimated total TRA liability from $54.7 million to approximately $32 million. While this is a material definitive agreement involving a significant financial transaction ($12.0 million cash outlay and $10.7 million discount), it is fundamentally a debt/liability reduction and refinancing arrangement rather than a traditional M\u0026A activity, debt issuance, or other specifically-named event type. The transaction is material to investors as it materially reduces a significant contingent liability.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-09-09T13:03:47.878370+00:00","company_name":"","ticker":null,"filing_date":""}]}],"classifications":[{"id":35390,"accession_number":"0001818383-26-000231","item_number":"1.01","item_title":"Entry into a Material Definitive Agreement.","event_type":"financial_other","event_domain":"financial","is_material":true,"confidence":0.75,"reasoning":"MediaAlpha entered into an Assignment, Assumption and Termination Agreement on September 9, 2026, to purchase Parallaxes Mars entities' interest in a Tax Receivables Agreement for $12.0 million, reducing the Company's estimated total TRA liability from $54.7 million to approximately $32 million. While this is a material definitive agreement involving a significant financial transaction ($12.0 million cash outlay and $10.7 million discount), it is fundamentally a debt/liability reduction and refinancing arrangement rather than a traditional M\u0026A activity, debt issuance, or other specifically-named event type. The transaction is material to investors as it materially reduces a significant contingent liability.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-09-09T13:03:47.878370+00:00","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-09-09"}]}