{"filing":{"accession_number":"0001818383-26-000229","cik":"0001818383","ticker":"MAX","company_name":"MediaAlpha, Inc.","form":"8-K","filing_date":"2026-09-03","report_date":"2026-09-02","primary_document":"max-20260902.htm","primary_document_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/max-20260902.htm"},"events":[{"id":31508,"run_id":28914,"accession_number":"0001818383-26-000229","anchor_item_number":"5.02","event_type":"exec_appointment","event_domain":"governance","is_material":true,"confidence":0.92,"summary":"The Board approved the appointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, effective October 1, 2026. Sinanyan, who previously served as CFO from 2015–2021 and has been SVP Finance since July 2025, will receive a base salary of $475,000, target bonus of 70% of base salary, and an RSU award of $252,100, along with severance and change-of-control protections.","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-09-03","form":"8-K","submitted_at":null,"items":[{"id":34423,"accession_number":"0001818383-26-000229","item_number":"5.02","item_title":"Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers","event_type":"exec_appointment","event_domain":"governance","is_material":true,"confidence":0.92,"reasoning":"The filing's primary disclosure is the Board's approval on September 2, 2026, of Tigran Sinanyan's appointment as Chief Financial Officer and Treasurer, effective October 1, 2026. While the section also discloses Patrick Thompson's departure, the substantive focus and the bulk of the disclosure detail Sinanyan's appointment, his background (former CFO 2015–2021, SVP Finance since July 2025), and his new employment agreement terms (base salary $475,000, target bonus 70% of base, RSU award $252,100, severance and change-of-control provisions). This is a material executive appointment to a principal financial officer role at a public company.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-09-03T13:04:10.902573+00:00","company_name":"","ticker":null,"filing_date":""},{"id":34424,"accession_number":"0001818383-26-000229","item_number":"7.01","item_title":"Regulation FD Disclosure","event_type":"exec_departure","event_domain":"governance","is_material":true,"confidence":0.75,"reasoning":"Pat Thompson's departure as CFO effective October 1, 2026, is the primary disclosed action in the press release. While the filing also announces Tigran Sinanyan's appointment as successor CFO, the salient event centers on Thompson's step-down after five years in the role. The appointment of a successor is secondary context supporting continuity. CFO transitions are material to investors assessing management stability and financial leadership.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-09-03T13:04:10.902573+00:00","company_name":"","ticker":null,"filing_date":""}]}],"classifications":[{"id":34423,"accession_number":"0001818383-26-000229","item_number":"5.02","item_title":"Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers","event_type":"exec_appointment","event_domain":"governance","is_material":true,"confidence":0.92,"reasoning":"The filing's primary disclosure is the Board's approval on September 2, 2026, of Tigran Sinanyan's appointment as Chief Financial Officer and Treasurer, effective October 1, 2026. While the section also discloses Patrick Thompson's departure, the substantive focus and the bulk of the disclosure detail Sinanyan's appointment, his background (former CFO 2015–2021, SVP Finance since July 2025), and his new employment agreement terms (base salary $475,000, target bonus 70% of base, RSU award $252,100, severance and change-of-control provisions). This is a material executive appointment to a principal financial officer role at a public company.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-09-03T13:04:10.902573+00:00","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-09-03"},{"id":34424,"accession_number":"0001818383-26-000229","item_number":"7.01","item_title":"Regulation FD Disclosure","event_type":"exec_departure","event_domain":"governance","is_material":true,"confidence":0.75,"reasoning":"Pat Thompson's departure as CFO effective October 1, 2026, is the primary disclosed action in the press release. While the filing also announces Tigran Sinanyan's appointment as successor CFO, the salient event centers on Thompson's step-down after five years in the role. The appointment of a successor is secondary context supporting continuity. CFO transitions are material to investors assessing management stability and financial leadership.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-09-03T13:04:10.902573+00:00","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-09-03"}]}