{"filing":{"accession_number":"0001818383-26-000173","cik":"0001818383","ticker":"MAX","company_name":"MediaAlpha, Inc.","form":"8-K","filing_date":"2026-06-29","report_date":null,"primary_document":"max-20260625.htm","primary_document_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000173/max-20260625.htm"},"events":[{"id":14690,"run_id":13084,"accession_number":"0001818383-26-000173","anchor_item_number":"1.01","event_type":"financial_other","event_domain":"financial","is_material":true,"confidence":0.75,"summary":"MediaAlpha entered into an Assignment, Assumption and Termination Agreement on June 25, 2026, to purchase Insignia's interest in a Tax Receivables Agreement for $31.0 million in cash, reducing the Company's estimated total TRA liability from $123.4 million to approximately $55.0 million. This is a material financial transaction that reduces a significant contingent liability, but it does not fit neatly into the specific financial event categories (debt issuance, dividend distribution, material impairment, or M\u0026A activity). The transaction is clearly financial in nature and material to investors, warranting classification as financial_other rather than a more specific category.","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-06-29","form":"8-K","submitted_at":null,"items":[{"id":12193,"accession_number":"0001818383-26-000173","item_number":"1.01","item_title":"Entry into a Material Definitive Agreement.","event_type":"financial_other","event_domain":"financial","is_material":true,"confidence":0.75,"reasoning":"MediaAlpha entered into an Assignment, Assumption and Termination Agreement on June 25, 2026, to purchase Insignia's interest in a Tax Receivables Agreement for $31.0 million in cash, reducing the Company's estimated total TRA liability from $123.4 million to approximately $55.0 million. This is a material financial transaction that reduces a significant contingent liability, but it does not fit neatly into the specific financial event categories (debt issuance, dividend distribution, material impairment, or M\u0026A activity). The transaction is clearly financial in nature and material to investors, warranting classification as financial_other rather than a more specific category.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-06-29T20:35:09.479880+00:00","company_name":"","ticker":null,"filing_date":""}]}],"classifications":[{"id":12193,"accession_number":"0001818383-26-000173","item_number":"1.01","item_title":"Entry into a Material Definitive Agreement.","event_type":"financial_other","event_domain":"financial","is_material":true,"confidence":0.75,"reasoning":"MediaAlpha entered into an Assignment, Assumption and Termination Agreement on June 25, 2026, to purchase Insignia's interest in a Tax Receivables Agreement for $31.0 million in cash, reducing the Company's estimated total TRA liability from $123.4 million to approximately $55.0 million. This is a material financial transaction that reduces a significant contingent liability, but it does not fit neatly into the specific financial event categories (debt issuance, dividend distribution, material impairment, or M\u0026A activity). The transaction is clearly financial in nature and material to investors, warranting classification as financial_other rather than a more specific category.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-06-29T20:35:09.479880+00:00","company_name":"MediaAlpha, Inc.","ticker":"MAX","filing_date":"2026-06-29"}]}