{"filing":{"accession_number":"0001104659-26-102080","cik":"0001625414","ticker":"BZUN","company_name":"Baozun Inc.","form":"6-K","filing_date":"2026-08-27","report_date":"2026-08-27","primary_document":"tm2624188d1_6k.htm","primary_document_url":"https://www.sec.gov/Archives/edgar/data/1625414/000110465926102080/tm2624188d1_6k.htm"},"events":[{"id":29924,"run_id":27422,"accession_number":"0001104659-26-102080","anchor_item_number":"EX-99.1","event_type":"earnings_release","event_domain":"financial","is_material":true,"confidence":0.95,"summary":"This exhibit is a press release announcing Baozun Inc.'s unaudited financial results for the second quarter ended June 30, 2026. It discloses total net revenues of RMB2,743.0 million (up 7.5% YoY), income from operations of RMB63.4 million (vs. loss of RMB9.4 million in Q2 2025), and net income attributable to ordinary shareholders of RMB17.0 million (vs. loss of RMB34.0 million in Q2 2025). The document includes detailed segment performance, management commentary, and forward guidance revising the 2028 Non-GAAP operating income target upward to at least RMB700 million. This is a discrete earnings announcement, not a periodic financial report filing.","company_name":"Baozun Inc.","ticker":"BZUN","filing_date":"2026-08-27","form":"6-K","submitted_at":null,"items":[{"id":32364,"accession_number":"0001104659-26-102080","item_number":"EX-99.1","item_title":"tm2624188d1_ex99-1.htm","event_type":"earnings_release","event_domain":"financial","is_material":true,"confidence":0.95,"reasoning":"This exhibit is a press release announcing Baozun Inc.'s unaudited financial results for the second quarter ended June 30, 2026. It discloses total net revenues of RMB2,743.0 million (up 7.5% YoY), income from operations of RMB63.4 million (vs. loss of RMB9.4 million in Q2 2025), and net income attributable to ordinary shareholders of RMB17.0 million (vs. loss of RMB34.0 million in Q2 2025). The document includes detailed segment performance, management commentary, and forward guidance revising the 2028 Non-GAAP operating income target upward to at least RMB700 million. This is a discrete earnings announcement, not a periodic financial report filing.","classifier_version":"claude-haiku-4-5-20251001+prompt-6be895f9","taxonomy_version":"v1.3","classified_at":"2026-08-27T12:24:46.009296+00:00","company_name":"","ticker":null,"filing_date":""}]}],"classifications":[{"id":32364,"accession_number":"0001104659-26-102080","item_number":"EX-99.1","item_title":"tm2624188d1_ex99-1.htm","event_type":"earnings_release","event_domain":"financial","is_material":true,"confidence":0.95,"reasoning":"This exhibit is a press release announcing Baozun Inc.'s unaudited financial results for the second quarter ended June 30, 2026. It discloses total net revenues of RMB2,743.0 million (up 7.5% YoY), income from operations of RMB63.4 million (vs. loss of RMB9.4 million in Q2 2025), and net income attributable to ordinary shareholders of RMB17.0 million (vs. loss of RMB34.0 million in Q2 2025). The document includes detailed segment performance, management commentary, and forward guidance revising the 2028 Non-GAAP operating income target upward to at least RMB700 million. This is a discrete earnings announcement, not a periodic financial report filing.","classifier_version":"claude-haiku-4-5-20251001+prompt-6be895f9","taxonomy_version":"v1.3","classified_at":"2026-08-27T12:24:46.009296+00:00","company_name":"Baozun Inc.","ticker":"BZUN","filing_date":"2026-08-27"},{"id":32365,"accession_number":"0001104659-26-102080","item_number":"EX-99.2","item_title":"tm2624188d1_ex99-2.htm","event_type":"periodic_interim","event_domain":"periodic","is_material":true,"confidence":0.95,"reasoning":"This exhibit is Baozun Inc.'s unaudited condensed consolidated interim financial statements for the six months ended June 30, 2026, including balance sheet, statement of operations, statement of comprehensive income, and notes. The document explicitly states \"INTERIM RESULTS ANNOUNCEMENT FOR THE SIX MONTHS ENDED JUNE 30, 2026\" and presents half-year financial results with comparative figures. This is a periodic interim financial report (the foreign-issuer equivalent of a 10-Q), not a discrete earnings-release event, and should be classified as periodic_interim for deferred processing.","classifier_version":"claude-haiku-4-5-20251001+prompt-6be895f9","taxonomy_version":"v1.3","classified_at":"2026-08-27T12:24:46.009296+00:00","company_name":"Baozun Inc.","ticker":"BZUN","filing_date":"2026-08-27"}]}