{"filing":{"accession_number":"0001104659-26-088966","cik":"0001847064","ticker":"PSQH-WT","company_name":"PSQ Holdings, Inc.","form":"8-K","filing_date":"2026-07-31","report_date":"2026-07-28","primary_document":"tm2621695d1_8k.htm","primary_document_url":"https://www.sec.gov/Archives/edgar/data/1847064/000110465926088966/tm2621695d1_8k.htm"},"events":[{"id":22751,"run_id":20582,"accession_number":"0001104659-26-088966","anchor_item_number":"1.01","event_type":"ma_activity","event_domain":"operational","is_material":true,"confidence":0.95,"summary":"PSQ Holdings entered into a definitive Asset Purchase Agreement to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands, LLC for $5.5 million in gross cash proceeds, with expected closing by September 30, 2026. This material disposition represents a strategic refocus on the company's core payments and financial infrastructure business.","company_name":"PSQ Holdings, Inc.","ticker":"PSQH-WT","filing_date":"2026-07-31","form":"8-K","submitted_at":null,"items":[{"id":22783,"accession_number":"0001104659-26-088966","item_number":"1.01","item_title":"Entry into a Material Definitive Agreement.","event_type":"ma_activity","event_domain":"operational","is_material":true,"confidence":0.95,"reasoning":"PSQ Holdings entered into a definitive Asset Purchase Agreement on July 28, 2025, to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands, LLC for $5.5 million in gross cash proceeds. This is a material disposition of a business unit that has been classified as discontinued operations since Q3 2025. The transaction is expected to close by September 30, 2026, and represents a strategic divestiture as the company refocuses on its core payments and financial infrastructure business.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-08-02T02:22:38.070161+00:00","company_name":"","ticker":null,"filing_date":""},{"id":22784,"accession_number":"0001104659-26-088966","item_number":"7.01","item_title":"Regulation FD Disclosure.","event_type":"ma_activity","event_domain":"operational","is_material":true,"confidence":0.95,"reasoning":"PSQ Holdings announced entry into a definitive agreement to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands for $5.5 million in gross cash proceeds, expected to close by September 30, 2026. This is a material disposition/divestiture of a business unit, fitting the ma_activity category. The transaction is material to investors as it represents a strategic shift toward the company's core fintech business and will deliver non-dilutive capital to the balance sheet.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-08-02T02:22:38.070161+00:00","company_name":"","ticker":null,"filing_date":""}]}],"classifications":[{"id":22783,"accession_number":"0001104659-26-088966","item_number":"1.01","item_title":"Entry into a Material Definitive Agreement.","event_type":"ma_activity","event_domain":"operational","is_material":true,"confidence":0.95,"reasoning":"PSQ Holdings entered into a definitive Asset Purchase Agreement on July 28, 2025, to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands, LLC for $5.5 million in gross cash proceeds. This is a material disposition of a business unit that has been classified as discontinued operations since Q3 2025. The transaction is expected to close by September 30, 2026, and represents a strategic divestiture as the company refocuses on its core payments and financial infrastructure business.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-08-02T02:22:38.070161+00:00","company_name":"PSQ Holdings, Inc.","ticker":"PSQH-WT","filing_date":"2026-07-31"},{"id":22784,"accession_number":"0001104659-26-088966","item_number":"7.01","item_title":"Regulation FD Disclosure.","event_type":"ma_activity","event_domain":"operational","is_material":true,"confidence":0.95,"reasoning":"PSQ Holdings announced entry into a definitive agreement to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands for $5.5 million in gross cash proceeds, expected to close by September 30, 2026. This is a material disposition/divestiture of a business unit, fitting the ma_activity category. The transaction is material to investors as it represents a strategic shift toward the company's core fintech business and will deliver non-dilutive capital to the balance sheet.","classifier_version":"claude-haiku-4-5-20251001+prompt-a85dd512","taxonomy_version":"v1.3","classified_at":"2026-08-02T02:22:38.070161+00:00","company_name":"PSQ Holdings, Inc.","ticker":"PSQH-WT","filing_date":"2026-07-31"}]}